Yanie Yanson
Opinion
23 June 2020
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After a decade of cutthroat competition for global fast-fashion players who made their mainland debuts from the 2000s but exited China in recent years, we’re entering an era where the premium-fashion category is also losing allure as the new generation of consumers migrate toward a more experience-driven sharing economy.
About Yanie Yanson
Yanie Yanson is the founder of the Pompom creative agency based in Shanghai focusing on international fashion and lifestyle brands.